Guiding the viewer to a separate page creates even more trackable actions and gives you more data for optimizing your emails. Your email marketing program tracks key actions like open rates and click-through rates. But it gives you far more control over the end-user experience and eliminates all of the other distractions in the user’s email inbox. Obviously, this takes a bit more work than simply uploading the video to YouTube. Since your video plays outside the recipient’s inbox, you can house your video on a custom landing page where you have complete control over the messaging, call-to-action, and other links on the page. However, this method offers a few things that the direct play method doesn’t. This diminishes trust in the long run it isn’t worth it.Įmbedding videos in email this way may not produce a totally seamless experience, since the video doesn’t play directly in the recipient’s inbox. Avoid using an outrageous thumbnail just to get people to click.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |